Hangyo

Our Hangyo rebrand drove 200% growth and 4x valuation.

Hangyo is an ice cream brand, founded in 1997, offering a wide range of ice creams and milk products, including both traditional and innovative flavours.

Hangyo wanted to evolve from a local ice cream brand into a national brand while preserving its warmth and nostalgia. The goal was to modernise its visual identity, unify communication across retail and digital, and build an instantly recognisable symbol that could scale with its growth.

The rebrand centres on one universal emotion — happiness. The identity system expresses joy through vibrant colour, clean form, and simplicity. The “H” fused with a heart embodies both humanity and delight, creating a symbol that thrives across every platform.

The palette of yellow and pink captures warmth and passion, while the typeface adds clarity and confidence. Every brand element, from outdoor signage to packaging, radiates the essence of happiness.

Creative strategy

The rebrand centres on one universal emotion, happiness.

The identity system expresses joy through vibrant colour, clean form, and simplicity. The “H” fused with a heart embodies both humanity and delight, creating a symbol that thrives across every platform.

The palette of yellow and pink captures warmth and passion, while the typeface adds clarity and confidence. Every brand element, from outdoor signage to packaging, radiates the essence of happiness.

Design system

Joyful design built  for timeless brand consistency.

This system mixes vivid magenta with warm yellow for an instant burst of energy. The rounded typography and the Symbol of Happiness “H” add a soft, nostalgic ice-cream feel to the brand.

The clean, scalable design keeps everything consistent across packaging, print, digital, and motion while staying modern, cohesive, and playfully bold. It strengthens recognition, enhances memorability, and ensures the identity remains distinctive, flexible, and instantly engaging across every consumer interaction globally.

Super graphics

Bold graphic forms define Hangyo’s visual identity.

Hangyo uses the Symbol of Happiness in purposeful placements and repeating patterns to build a strong, recognisable identity. The forms shift from spacious single icons to tighter repeats, adding energy and warmth without overpowering the product story.

These bold patterns create a clear brand signature that helps every pack stand out while keeping the range cohesive, visually engaging, and consistently expressive across formats and retail environments. The system balances vibrancy with restraint, ensuring that while each flavour feels distinctive, the overarching identity remains unified, memorable, and instantly attributable to the brand at every touchpoint.

Application in action

Every touchpoint bursts with bold Hangyo energy.

Hangyo’s identity shines through bold colours, clean layouts, and lively compositions. From packaging and outdoor to digital and social, every touchpoint radiates cheer and confidence, making the brand instantly recognisable and irresistibly joyful.

The visual language is simple yet striking, allowing the product to remain central while the system amplifies visibility, recall, and shelf impact across diverse formats and audience interactions.